User Experience Design
Content Strategy
Visual design
Copywriting
Quality assurance testing
Project management

Small businesses are the backbone of the U.S. economy, yet many federal systems designed to support them are complex and difficult to navigate.

Working with the Small Business Administration, I helped improve digital tools supporting entrepreneurs seeking funding through federal investment and innovation programs.

The Challenge

Many government services involve complicated regulatory requirements and long-form submissions.

Entrepreneurs navigating SBA systems often faced:

• confusing form processes
• unclear submission statuses
• fragmented workflows across multiple systems

My Role

As a UX lead on federal digital services initiatives, I worked with analysts, policy teams, engineers, and product owners to redesign user flows and simplify the application experience.

Design Approach

We focused on making federal systems more transparent, accessible, and user-centered.

Key improvements included:

• simplifying complex form workflows
• designing clear submission status indicators
• improving user guidance throughout the process
• aligning interfaces with U.S. Digital Service standards and Section 508 accessibility requirements

Outcome

The redesigned experiences helped small businesses better understand program requirements and complete submissions with less friction.

What I Learned

Government UX is about translating policy complexity into human-centered systems.

When public services are easier to use, they become more accessible to the people they were designed to serve.